Our journey
so far


Cinch tent outdoors in mountain forest

Born in a field in 2009, CINCH! is the creation of Jake Jackson – a lifelong camper whose thwarted quests to find the right tent for festivals and weekends in the wilderness led him to his own workshop. Jake’s vision was ambitious yet simple: a tent should make camping fun, easy and cheap – not suck away your time, money and sanity.

We say CINCH! is the world's smartest pop-up tent – and it’s a claim we don’t make lightly. Years of testing, refinements and customer feedback have shaped the product we have today; and we will never stop making it better. We produced CINCH! in small runs until 2014, when we launched our first Kickstarter campaign and we haven't looked back. Thanks to our intrepid backers, we doubled our target and became the most successful camping project ever on Kickstarter in the UK. We fulfilled our orders on time and went straight back to work on improving CINCH! even further.

Operating from our studio in Lancashire, UK, we deliver CINCH! to customers all over the world. We have a distribution centre in the USA to keep delivery costs low, and we have a sister company in Australia that looks after our antipodean customers. Our latest generation CINCH! tent is now available to order on our online shop, there's only limited stock available so make sure you act quickly to get yours!

Team Cinch!



Creator of the cinch! and serial camper, jake has masterminded two record-breaking crowdfunding campaigns, building the Cinch! community and redefining the modern pop up tent. Often found at his desk, dooding designs, he displays a hopeless weakness for the common pun.


Three-parts internet to one-part boy: Ben is our wizard of the email and social media, creator of copy and holder of the ‘all-time young chap’ title (2015). Also provides soothing counsel to Jake’s wilder ideas.


Our resident pedant, Dan has the same distaste for misplaced apostrophes as he does for littering campers. Dan looks after marketing and data strategy for Cinch! You’ll often find him carrying an OS map of the High Peak and a confused expression.


Our creative magician, waves a wand and makes things look cool. Steve has helped develop the Cinch! brand and visual identity, taking Jake’s ideas and making them POP (up). Occasional wearer of double denim, but don’t let that fool you.


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Once again, everyone has gone a bit crazy for Cinch! and we’re sold out of our signature pop up in Australia

We’ll be back in Australia soon, and to be the first to know, make sure you sign up to our mailing list below.

You’re free to look through the site to the kit in all it’s glory and get excited for our next batch. In the meantime, we’ll be working hard to get our tents out for a summer of adventures and putting our production hats on to get more Cinches out there! Happy camping!

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Jake Jackson

P. S. If you want to get in contact with the team then please drop us an email